Reframe Aging

Reframe Aging Minnesota is part of a national movement to change how we think, talk, and communicate about aging. Grounded in research from the National Center to Reframe Aging (NCRA), the initiative helps organizations, professionals, and communities replace ageist stereotypes with evidence-based messages that reflect the diversity, strengths, and contributions of older adults.

Reframing aging is more than choosing different words—it is a strategy for changing public understanding, reducing ageism, and building support for policies, programs, and communities where people of all ages can thrive. By shifting the narrative, we can create a more accurate and inclusive view of aging across the lifespan.

The National Center to Reframe Aging has trained facilitators across the country to deliver this research-based approach and has advanced the adoption of bias-free language through major academic and professional style guides.

Dr. Rajean Moone is a certified Reframe Aging facilitator and provides workshops, presentations, and customized training for organizations, community groups, educational institutions, and professionals. To learn more or schedule a training, contact moon0060@umn.edu.

Reframe Aging Minnesota is a partnership between the Center for Healthy Aging & Innovation at the University of Minnesota and the Minnesota Leadership Council on Aging, working together to advance a more age-inclusive Minnesota.