In industry and academia, we often talk about the desire for innovation, however change is sometimes difficult to embrace. We love incremental innovation as it is relatable and easy to digest. Radical innovation, on the other hand, often creates conflict, confusion, and costs, but is important for advancing society. This talk will playfully discuss current and historical examples of both incremental and radical innovation. It will also include examples and illustrations from Barry’s new book — Sparking Creativity: How Play and Humor Fuel Innovation.