Brand

Brand is more than a logo. Our brand is how people perceive us. It’s the collective impression we give, and is created by how our faculty, staff, and students represent our school in-person, online, and in print. Simply put, brand is everyone’s responsibility.

Our new visual identity pulls together all of the parts and pieces of the School under a unified design system that portrays our school’s unique personality and values in a compelling and consistent way.

Brand Resources

This site contains the tools and resources you need to apply the School’s brand. If you can’t find what you’re looking for, email: sphcomm@umn.edu

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